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Benchmarking
Benchmarking
Research into the degree of similarity of competitors or benchmark product with the prototype.
- How do you make sausage like this brand?
- Can consumers distinguish the market leader’s product and my prototype?
- Do consumers prefer my product over the benchmark?
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How we do it
Custom-made design
Target your pain point, bring the right approach based on your needs; key questions and propose the best way to look into it
Target your pain point, bring the right approach based on your needs; key questions and propose the best way to look into it
Targeted panel and tools selection
We recruit your targeted panel from both database and on-site as well as selecting the right tool from various methods we had to tailor your purpose objectively
We recruit your targeted panel from both database and on-site as well as selecting the right tool from various methods we had to tailor your purpose objectively
Test environment
Setting our test site in sensory lab, consumer’s home and central location test, all possible under requested
Setting our test site in sensory lab, consumer’s home and central location test, all possible under requested
Hands-on results
With quantitative and qualitative raw data and statistically analysis plus professionally executive summary serve you at best of actionable results for your decision making
With quantitative and qualitative raw data and statistically analysis plus professionally executive summary serve you at best of actionable results for your decision making