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Category Review
Category Review
Research into sensory profiles to attain product insight that could open up to opportunities in new product development (NPD). Compare the sensory characteristics of the products and determine what drives consumer preference.
- What are the key characteristics of this product category?
- What are the similarities and differences among products?
- What opportunities exist for new product item in Thailand?
- In terms of sensory quality, what is the position of my product compared to others that are currently available in Thai market?
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How we do it
Custom-made design
Target your pain point, bring the right approach based on your needs; key questions and propose the best way to look into it
Target your pain point, bring the right approach based on your needs; key questions and propose the best way to look into it
Targeted panel and tools selection
We recruit your targeted panel from both database and on-site as well as selecting the right tool from various methods we had to tailor your purpose objectively
We recruit your targeted panel from both database and on-site as well as selecting the right tool from various methods we had to tailor your purpose objectively
Test environment
Setting our test site in sensory lab, consumer’s home and central location test, all possible under requested
Setting our test site in sensory lab, consumer’s home and central location test, all possible under requested
Hands-on results
With quantitative and qualitative raw data and statistically analysis plus professionally executive summary serve you at best of actionable results for your decision making
With quantitative and qualitative raw data and statistically analysis plus professionally executive summary serve you at best of actionable results for your decision making