Sensory analysis is a scientific process to gain a deeper understanding of consumer preference and how they experience your product using their five senses. With the various tools, sensory can deliver the product insight information under consumer perspective and bring the product development guidance come into surface. To explore why and how the consumer perceive, react, prefer or reject are the main task for sensory analysis. Sensory evaluation is also the solution for product development process to answer the questions such as

• How the product attributes (appearance, aroma, flavor, taste, texture, aftertaste) and packaging impact on the liking of your product?
• What are the key characteristics of benchmark product?
• What key characteristics drive acceptance in a product category?
• Will cost reduction/change of ingredient affect the product characteristics and how much change is acceptable?
• How will taste change during a product’s shelf life?