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Home Use Test (HUT)
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Home Use Test (HUT)
Research into consumer acceptance and use experience by consumers in their home situation. Product testing for food, personal care, pet food, home appliances, etc. Quantitative and qualitative information are collected to obtain rich consumer insights which lead to actionable result.
- Is the package easy to use?
- Is the instruction clear and sufficient?
- How does soup base taste with the additional of vegetables and meat?
- What is the preference of different shampoo?
- How does the body wash smell after use?
- What is the acceptance level of pet food?
- What is the opinion of the consumers and their family on the product?
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How we do it
Custom-made design
Target your pain point, bring the right approach based on your needs; key questions and propose the best way to look into it
Target your pain point, bring the right approach based on your needs; key questions and propose the best way to look into it
Targeted panel and tools selection
We recruit your targeted panel from both database and on-site as well as selecting the right tool from various methods we had to tailor your purpose objectively
We recruit your targeted panel from both database and on-site as well as selecting the right tool from various methods we had to tailor your purpose objectively
Test environment
Setting our test site in sensory lab, consumer’s home and central location test, all possible under requested
Setting our test site in sensory lab, consumer’s home and central location test, all possible under requested
Hands-on results
With quantitative and qualitative raw data and statistically analysis plus professionally executive summary serve you at best of actionable results for your decision making
With quantitative and qualitative raw data and statistically analysis plus professionally executive summary serve you at best of actionable results for your decision making