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Product Profiling
0004ProductProfiling

Product Profiling

Sensory characterization of product by trained panel.
  • What is the key characteristic of the gold standard or benchmark product?
  • How is my product different from the competitors in terms of sensory profile?
  • What are the various yuzu flavors?
  • How strong is the lime aroma?
  • Can people tell the difference between the crispiness of potato chips?
Tools : Sensory Descriptive Analysis, Principal Component Analysis (PCA)
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How we do it

custom-made-design
Custom-made design
Target your pain point, bring the right approach based on your needs; key questions and propose the best way to look into it
targeted
Targeted panel and tools selection
We recruit your targeted panel from both database and on-site as well as selecting the right tool from various methods we had to tailor your purpose objectively
environment-test
Test environment
Setting our test site in sensory lab, consumer’s home and central location test, all possible under requested
hand-on-result
Hands-on results
With quantitative and qualitative raw data and statistically analysis plus professionally executive summary serve you at best of actionable results for your decision making