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Quantitative Consumer Research
Benchmarking
Product Profiling
Rapid Product Profiling
Sensory Shelf Life Test
Difference Test
Category Review
Home Use Test (HUT)
Product Pairing
Temporal Evaluation
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- Which flavor profile goes well with cashew nut spread?
- What kind of food is compatible with cheese made from coconut milk?
- How does packaging affect product sensory characteristics?
- Which packaging can extend the sensory shelf life?
- How much change is still acceptable?
- What is the maximum sensory shelf life?
- How long does it take for a carbonated beverage to lose its fizziness?
- Which prototype should I launch?
- What should be done to improve my prototype?
- Which product should I continue development and launch?
- Is my product a winner?
- Do consumers prefer my product over the competitor’s?
- Which product is most preferred?
- What do consumers think of my product?
- How do you make sausage like this brand?
- Can consumers distinguish the market leader’s product and my prototype?
- Do consumers prefer my product over the benchmark?
- Is my product different than the competitor?
- Will cost reduction/change of ingredient affect the product?
- Can the consumers notice the difference if I change the source of sweetness in my product?
- Is the softness of my plant-based product differ from the competitor?
- Is the package easy to use?
- Is the instruction clear and sufficient?
- How does soup base taste with the additional of vegetables and meat?
- What is the preference of different shampoo?
- How does the body wash smell after use?
- What is the acceptance level of pet food?
- What is the opinion of the consumers and their family on the product?
- What is the key characteristic of the gold standard or benchmark product?
- How is my product different from the competitors in terms of sensory profile?
- What are the various yuzu flavors?
- How strong is the lime aroma?
- Can people tell the difference between the crispiness of potato chips?
- How is my product different from the competitors in terms of sensory profile?
- What are the various grape flavors?
- How sweet is this product?
- What are the key characteristics of this product category?
- What are the similarities and differences among products?
- What opportunities exist for new product item in Thailand?
- In terms of sensory quality, what is the position of my product compared to others that are currently available in Thai market?
- How does sweetness intensity changes over time?
- Which combination of sweeteners give similar sweetness profile of sugar?
- How long can the chewiness in my chewing gum last?
Target your pain point, bring the right approach based on your needs; key questions and propose the best way to look into it
We recruit your targeted panel from both database and on-site as well as selecting the right tool from various methods we had to tailor your purpose objectively
Setting our test site in sensory lab, consumer’s home and central location test, all possible under requested
With quantitative and qualitative raw data and statistically analysis plus professionally executive summary serve you at best of actionable results for your decision making
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